Just doing what it takes
I have been unsparing in my criticism of Apple’s cynical move to producing only glossy screens on its displays. The thinking is identical to that of the jeweler who installs strong quartz iodine spotlights in his store. That 1 carat bauble that so impressed in the store, thanks to the Hollywood lighting, leads to a sense of dismay when viewed at home. It’s no different for Apple’s glossy screens.
So what on earth was I doing ordering glossy printing paper for my HP DJ90 the other day?
An engineering company. Note the micrometer and the Swiss manufacturer!
Well, I may dislike glossy when it comes to making and printing my photographs, but I am not beyond learning from the ace salesmen at Apple, Inc.
Simply stated, I have not submitted a photo for publication since 1977 when I left England and started getting paid for my labors in America. So great was the increase in income and reduction in tax (the top income tax rate when I left the UK in 1977 was 83% ….) that the modest amounts that publication brought no longer made sense. I could earn more the easy way and use the money to take the pictures I wanted to take, not the ones some editor preferred to see.
But the bug bit again recently and while I have no intent to make any money from getting my stuff in print (and the odds of doing so are, let’s face it, pretty remote in an internet world), my ego can now afford it. And as first impressions are 100% of the battle with photographs, when that editor opens my envelope of snaps I want them to say ‘wow’. Glossy paper does that.
So the medium, not the content, may be the message, but if it ghastly glossy paper helps get me into print, so be it. Just don’t expect these prints to be gracing the walls at home any time soon.
This is my first experience of using HP Premium Glossy. The inked areas are matte whereas highlights where no ink was deposited retain the original high gloss of the paper. However, after drying for a couple of hours the inked areas take on a good gloss, although not as high gloss as virgin paper. So it may explain why some later printers now use a glossing agent to restore high gloss to a print – the DJ90 does not have this technology.