No more dead forests

Magazines on the iPad.

Much as I enjoy my monthly fix of fashion and gossip, not to mention some of the best photography on planet earth, which arrives in the mail in the guise of Vogue, Harper’s Bazaar and Vanity Fair, I always think when I recycle these what a stunning waste of resources they represent. Forests and nasty chemicals to make, fuel to deliver, fuel to recycle, and so on. Now while I’m not some nutty global warming crazy, it just seems wrong that we should be destroying the world’s resources in search of the latest in clothing and fashions.

Zinio to the rescue! They have just released an iPad app, and while it’s a work in progress it looks very promising. Some magazines don’t get it yet – meaning that links to articles, advertisers, related web sources, etc. should be clickable (Duh!) but it’s a start. You pay, download the magazine and can take it with you to read at any location with the caveat that any links that are present dictate the need for a wifi connection if they are to work.

National Geographic doesn’t get links, yet, (I sometimes wonder if they get anything judging by their poorly engineered archive DVDs) and the issue takes a minute to load, but that’s not long to wait for some of the world’s greatest photography. I’m reproducing what follows at full iPad screen size so you can get a sense of the quality:

National Geographic downloads ….

Here’s a typical photo display:

A photo in full screen display:

And another – an absolute show stopper from Gerd Ludwig:

Here’s the subscription screen for Harper’s with a lovely Demi Moore on the cover:

I forget what I pay for the print subscription but suspect it’s more than the $8 asked for the iPad one.

Macworld most certainly does get clickable links, and they have a very nice implementation, ads and all. No issue with the latter as they add value to any user interested in what’s out there.

I learned of the availability of Macworld on the iPad by accident and shame on the publishers for doing such a poor job of advertising it. It’s excellent and as my print sub just expired, I’ll be renewing for the electronic version which is far easier to read than their free web site in Safari.

There are a few British magazines and many Chinese (!) ones available. The British ones are simply clueless on pricing – an annual subscription typically being twelve times the cost of one issue. Double Duh!

Otherwise, what’s not to like?

Disclosure: Long AAPL common, now appreciated 68.7 32gB iPads at the time of writing. You do the math. Short AAPL covered call options at the time of writing.

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