Monthly Archives: September 2010

Brand no longer matters

Buy what works and forget the name.

I recall an elderly American relative once remarking “Grandpa Francis, he was always a Dodge man.”

Seems that old Frank only ever bought cars from Chrysler’s Dodge division, but quite why this was remains a mystery. I always suspected he got lucky in the back of one. There was no question, it seems, of comparison shopping or of buying the best vehicle for the money. It was Dodge or nothing, which meant it was Dodge every two years given the 1950s middle class belief in changing cars ever so frequently. And while every Dodge bore fealty in its nameplate to the Dodge brothers who gave it life, it always seemed to me that ‘Dodge’ was an especially peculiar name for a car. Still, I suppose there are people who revel in the last name of Schmuck or Fink or Twit. Why, there’s even an English Member of Parliament named ‘Balls’, which has to be the first honest description I have heard of a politician. OK, second. ‘Member’ is pretty accurate also.

And I must confess that you could fairly accuse me of like shortsightedness. For some three decades, flirtations on the side (the English have a ‘Bit on the side’; I had a Rollei) coming and going, I was pretty much a Leica man. It’s not that there really were any alternatives. The Contax was long gone, and Nikon and Canon no longer made their excellent rangefinder bodies. So while I would argue that I was a rangefinder man, rather than an SLR type, the reality is that Leica was the only game in town, though I have a suspicion that had there been others I would still have been a Leica man as it’s hard to think of anyone surpassing the quality of the body and optics.

And while the M body’s screw mount predecessors were true ergonomic nightmares, some of the worst designed (if best made) machines of the past century, the M got it dead right and was far ahead of anything else in the rangefinder world, remaining so until digital came along. Now, to all intents and purposes, the Leica interchangeable lens M body is a rich collector’s toy with very limited functionality. And any day now it will be completely obsoleted by exciting designs like the Fuji FX100 and maybe a viewfinder equipped GF2 body from Panasonic. Who on earth saw the Fuji coming? Which means there may be something even more exciting on the drawing boards of Foxconn in China (no, not the US TV network, though that would be an accurate description).


Rich man’s toy. Or, if you prefer, a ‘Bit on the side’.

Nor is it any longer an issue of affordability for me. Sure, a keyboard click or two and the M9 will be on my doorstep tomorrow with a bunch of lenses but simply being able to afford one is no reason to actually buy it. On that basis I would never fly commercial either. Any issue of affordability, for all but the profligate, cannot be divorced from considerations of value, and it’s the value part of the equation which likely means that I will never own another Leica, having abandoned the marque some 4 years ago. The thought of carrying around $10-15,000 of gear for the occasional snap is one which causes deep revulsion in my soul and will continue to do so even when I surpass Gates and Rockefeller in net worth ….

No, brands are meaningless and brand loyalty is impossible to understand, though doubtless much loved by the manufacturer. I would like nothing more, for example, than a computer tablet from someone other than Apple to put some competitive heat under Steve Jobs & Co. and allow me to watch Flash animation, much used in the business world for charts and diagrams. Should it come along and if it offers decent application support, I’m there and the iPad is on Craigslist.


The Nikon SP – the closest to real competition for the Leica M,
but not close enough.

One final thought. With technological change accelerating it’s foolish to regard any camera as a keeper. It’s just a piece of characterless gear, soon to become recyclable junk when something better inevitably comes along. And that’s a good thing as it makes the modern camera a tool rather than a collectible object.

One hundred millionth of a second

A very short exposure.

Harold Edgerton’s high speed (more correctly ‘short exposure’) photography is well known. Who is not familiar with his pictures of bullets piercing apples and inflated balloons?

The picture below is different. It’s the simultaneously cruelly ugly and strangely alluring image of the early stages of an atomic bomb explosion.


Atomic blast.

The exposure was on a special camera using an optical shutter tuned to one hundred millionth of a second. You can read the complete story here – the Flash images will not display on an iPad.

The Panasonic 14mm lens

GF2 to follow?

The newly announced 14mm f/2.5 fixed focal length Panasonic lens (28mm full frame equivalent) looks like another little miracle from Japan.

The Panasonic 14mm f/2.5 lens.

It’s even smaller than the 20mm (40mm) f/1.7 and but one thought comes to mind. Can a GF2 compact body with a proper viewfinder along the lines of the Fuji FX100, be far behind?

Let’s hope so, as Panny can bring its manufacturing power to this niche – what I call the Street Snapper Set – and make the whole thing for well under $1,000. The lens itself will be available in November for just $400 in the US.

Here are the size comparison with the 17mm on the GF1 and a 35mm on the Leica:

Panasonic GF1 – 119 x 71 x 57mm – MFT sensor
Fuji FX100 – 127 x 75 x 54mm – APS-C sensor
Leica M9 – 139 x 80 x 73mm – full frame sensor plus your first born

So the Panny body+lens is much the same size as the Fuji, and likely much cheaper, though you trade the smaller MFT sensor in the GF1 for the APS-C sized one in the Fuji. MFT is fine for all but wall sized enlargements, as I can testify from personal experience, so what’s not to like if Panny finally makes a GF2 with a proper integrated viewfinder?

Fuji FX100

Looks promising.

Fuji expects to release its new FX100 in early 2011 and, on paper, it’s the nearest thing yet to the street snapper’s ideal – a fully automated Leica M2 with a 35mm lens and digital imaging.

The fact that so many are getting over-excited by this announcement is indicative of the pent-up demand for such a camera – it uses a 12.3 megapixel APS-C sensor and a 35mm equivalent focal length high quality f/2 lens. Memories of the 35mm Leica Summicron of yesteryear but with autofocus added.

The Fuji FX100 high quality street snapper.

The camera uses traditional analog dials for aperture, shutter speed and exposure compensation, as this discloses:

Top view – note the ‘A’ on the shutter speed dial for aperture priority exposure automation.

Exposure automation is either aperture priority (the camera sets the shutter speed) or shutter priority (by setting the Aperture ring to ‘A’). The texture of the body covering looks similar to that of the rubberized version so well used on the Leica M through the M4 after which it went downhill.

Shutter priority automation is available by setting the aperture ring to ‘A’

Most importantly, the camera just looks right and what causes the pulse to quicken is the inclusion of a proper eye level viewfinder. Not only does this promise a high quality EVF 1.44 megapixel image with data display (same definition as in the Panasonic G1 and GH1) it can also be switched from EVF to traditional optical viewfinder mode. Now the magnification is only 0.5x full size (the G1/GH1 are 0.7x life size), a tad on the small side (the Leica M2 is 0.72x by comparison) but anything, just anything, beats the awful LCD display used by everyone else as the sole viewfinding device in 100% of competing cameras – OK, absent the ridiculously priced and antiquated Leica M9. Let’s hope the optical finder is not a dog – here the Leica sets the standard though the clutter of finder frames in the M9 is awful compared to the one-frame-at-a-time of the M2.

The Leica X1 is an also-ran here. No viewfinder, slow to start retracting lens and silly-priced at $2,000. Strictly for the Rolex set – people who need to show everyone they are checking the time …. or taking a picture.

Three big questions need to be answered:

  • How responsive is the shutter release?
  • How fast is the autofocus?
  • How quiet is it?

Oh! yes, and there’s always that small issue of price. Fuji is a low volume manufacturer so it’s unlikely to enjoy the economies of scale of the majors, so this will not be cheap. Rumors have it at $1,400 which seems too much. At $1,000, if it’s responsive, I’m interested. And you should be too if street work is your thing. And you certainly do not need interchangeable lenses for the camera’s design brief – street snaps.

I have no qualms about the optical quality of the lens. Fuji is a long time designer and manufacturer of high quality large format lenses and also makes the optics for the Hasselblad digital range of cameras. These people are skilled optical designers.

Dimensions?

Fuji FX100 – 127 x 75 x 54mm.

Leica M2 – 138 x 77 x 34mm – and that 34mm swells to some 73mm when you attach a 35mm lens.

So the FX100’s size is just right; not so small as to be fiddly, but more compact than a Leica M with like functionality.

Weight?

Fuji FX100 – not yet disclosed, but I would guess 16 ozs. That f/2 8 element aspherical glass element lens will not be light.

Leica M9 + 35mm Summicron – 32 ozs – no lightweight as Leica refuses to use modern composite materials in its obsolete design.

Now what is needed is something at the $700 price point from Panny, Canon and Nikon with like features,

Frustration

More of the same, masquerading as new.

It’s frustrating to see the lack of innovation from Samsung in it’s new ‘small body’ mirrorless camera, the NX100.

The NX100 underwhelms.

The only substantive change the NX100 makes compared to the aging Panasonic GF1 is that a slightly larger APS-C sensor is used. Otherwise it’s the same as the GF1, missing the one feature street snappers are screaming for: a proper viewfinder. Add a ridiculously bulky lens on what is purportedly a compact snapper and you have the worst example of ‘me too’ thinking to come out of the far east in quite a while.

Panasonic can redefine this category in a trice and make a lot of money doing it. Reengineer the excellent EVF from the G1 into a GF2-sized body, delete the silly pop-up flash and movie modes and sell it with that sweet little 20mm compact standard lens and you have a recipe for success.