Bergie’s

Date: 1984
Place: Fifth Avenue and 58th Street, New York City
Modus operandi: Looking at store windows
Weather: Gorgeous
Time: 11:00 am
Gear: Pentax ME Super, 28mm Takumar
Medium: Kodachrome 64
Me: Gorgeous location, superb architecture, the poshest store in New York – what could be better?
My age: 33

For many years two of the finest women’s clothing stores in mid-town Manhattan were catty corner (English translation: Diagonally opposite) one another on Fifth Avenue: Bonwit Teller at 56th Street and Bergorf Goodman at 57th.

Bonwit’s no longer exists, pulled down in the middle of the night in 1981, before the City could place a restraining order on him, by that crass vulgarian, Donald Trump. With it went those gorgeous sandstone friezes that decorated the facade. In its place we got the gauche Trump Tower, replete with glitz to attract Eurotrash.

Bergie’s (no one calls it Bergorf Goodman), on the other hand, survived, and thrives on The Ladies who Lunch to this day.

I could never pass either store on my walk to work from my luxury high rise apartment (meaning infested rat trap) on 56th at Eighth, to what was then the Citicorp Center on Lex and 53rd, without stopping to gaze in their windows. And what windows they were! Never less than perfectly arranged, the best of European designers’ work was to be found there. St. Laurent, Givenchy, Ungaro, Marc Bohan (then at Dior). No, not Tommy Hilfiger. The polyester set could shop elsewhere.

This particular day I had detoured north of 57th and was making my way west along 58th Street, a rather mysterious passageway betwen Bergies and The Plaza, with that nice cinema near Fifth which remains there today. Having long been fascinated with the great school of 1930s American high rise architecture – perhaps best seen in Chicago – I was really looking forward to eyeing the Pierre and the Sherry-Netherland, in much the same way that one might a beautiful woman. Much to look at and dwell upon. A feast for the eyes and senses. A corner here, a bit of mystery there, never has architecture been so much fun.

Just before turning right on Fifth I glanced up at Bergie’s window, the one fronting onto 58th Street and there they were – the two grand hotels of New York City. But the real magic happened when those two ladies joined the reflection in Bergie’s window.

Can you say ‘click’?

Note: On this occasion I was using my ‘disposable’ Pentax ME Super rather than the M3. New York streets were seriously dangerous at this time and the theft of the cheap Pentax would not stir the soul as deeply as were I to lose my precious Leica. In the event, that preciously engineered and very compact Pentax turned out to be a wonderful street worker during my New York years (1981-87), only finally moving on when the LEDs in the viewfinder started to play up. Needless to add, it was never stolen.