A new FF entrant.

DP Review has an interesting interview with a Panasonic representative, talking about the forthcoming full frame S1 (24mp) and S1R (47mp) bodies.

While Panny is coy about the maker of the sensors, meaning it’s not Panny, that hardly matters. Panny and Nikon no more make all the parts in their hardware than Mercedes and BMW do in their cars, where everything from shocks, wheel, electronics, brakes, windows, seats, etc. is sub-contracted. That does not stop them from making good products.

The Panasonic S1R.

Panny’s timing is perfect. With Nikon having just introduced the mirrorless Z6/Z7, bodies which really dictate a move to the new compact lens line, Panny will be identically priced. The new user will have to pay for a body and lens and you can bet that if Panny wants decent market share that prices will be identical to Nikon’s. Best of all the bodies will hit the market with a large range of lenses from Panny (the MFT optics are excellent), Leica ($$$) and Sigma, the latter for those who do not care about bulk, weight and poor auto focusing. The target market is stated as being the working pro. I would wager that the bodies will take adapted MFT lenses with full functionality, restricting the sensor size to that of MFT. Not nuclear physics and nice to have, the 47mp sensor becoming 12mp, perfectly adequate for all but mural sized prints.

It is heartwarming to read of Panny’s experiments with ergonomics described in the article, something very reminiscent of Leica’s approach in designing the landmark M3 in the early 1950s, the best handling camera of the time. Panny also puts significant stress on the quality of the EVF and the camera’s durability, both required if they are to compete with Nikon. Further, given the high quality video implementation in Panny’s high end MFT bodies it seems the video maker has much to look forward to here. Panny really knows video.

From a hardware perspective there has never been a better time to be a photographer, even if the cell phone revolution has saturated the world with execrable photography.