{"id":12929,"date":"2011-08-16T10:04:57","date_gmt":"2011-08-16T17:04:57","guid":{"rendered":"http:\/\/pindelski.org\/Photography\/?p=12929"},"modified":"2011-08-16T14:56:59","modified_gmt":"2011-08-16T21:56:59","slug":"microsoft-surface","status":"publish","type":"post","link":"https:\/\/pindelski.org\/Photography\/2011\/08\/16\/microsoft-surface\/","title":{"rendered":"Microsoft Surface"},"content":{"rendered":"

MSFT drops the ball. Again.<\/i><\/p>\n

Microsoft Surface has been around for, what? 5 years now?<\/p>\n

Think of it as a large iPad on steroids, but with tremendously improved touch functionality.<\/p>\n

Not surprisingly, MSFT’s web site on the product is simply awful. No dynamism. No excitement. A narrative as thrilling as the instruction book for repairing a washing machine. What is it<\/i> with Microsoft? Even the ‘copy and paste’ link does not work!<\/p>\n

If I was marketing this product I would make sure to give free versions to every major film studio, news channel, publishing house and famous photographer I could find, make it sell for $3,000 and watch it take off. I have seen it used twice – once on a TV news show and once in a James Bond movie, both times to jaw dropping effect. And if I was MSFT, I wouldn’t care about the profit or loss. They have already lost millions on it. What I would care about is the tremendous halo effect it would have on my other mass market products. It’s a simple variant of ‘win on Sunday, sell on Monday’ in the car world. Porsche wins Le Mans? You buy a new 911.<\/p>\n

\"\"<\/a><\/p>\n

Microsoft Surface – click to view the boring video.<\/i><\/center><\/p>\n

Steve Jobs’s was so right all those years ago when he said ‘Microsoft has no taste’. Even when they make ground breaking products like Surface and Kinect<\/a>, their marketing, in a word, sucks.<\/p>\n

Watch it from the man himself<\/a>.<\/p>\n

You can even get to enjoy the world’s worst CEO in this video – though he has strong competition from Howard Stringer at Sony. Here Ballmer extols Windows ’95 which most would agree was the worst OS ever. Or was that Windows ME?<\/p>\n","protected":false},"excerpt":{"rendered":"

MSFT drops the ball. Again. Microsoft Surface has been around for, what? 5 years now? Think of it as a large iPad on steroids, but with tremendously improved touch functionality. Not surprisingly, MSFT’s web site on the product is simply awful. No dynamism. No excitement. A narrative as thrilling as the instruction book for repairing … Continue reading Microsoft Surface<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-12929","post","type-post","status-publish","format-standard","hentry","category-ipad"],"_links":{"self":[{"href":"https:\/\/pindelski.org\/Photography\/wp-json\/wp\/v2\/posts\/12929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pindelski.org\/Photography\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pindelski.org\/Photography\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pindelski.org\/Photography\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pindelski.org\/Photography\/wp-json\/wp\/v2\/comments?post=12929"}],"version-history":[{"count":8,"href":"https:\/\/pindelski.org\/Photography\/wp-json\/wp\/v2\/posts\/12929\/revisions"}],"predecessor-version":[{"id":12937,"href":"https:\/\/pindelski.org\/Photography\/wp-json\/wp\/v2\/posts\/12929\/revisions\/12937"}],"wp:attachment":[{"href":"https:\/\/pindelski.org\/Photography\/wp-json\/wp\/v2\/media?parent=12929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pindelski.org\/Photography\/wp-json\/wp\/v2\/categories?post=12929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pindelski.org\/Photography\/wp-json\/wp\/v2\/tags?post=12929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}