An extraordinary book by Peter Keetman.
What the Leica is to rangefinder cameras and the Nikon F to SLRs, so is the VW Beetle to cars. Each is an icon which transcends time and criticism. Each was the very best that its respective designers and engineers had to offer.
The photography in this book is exceptional. The cover picture is a foretaste of what is to come. Keetman, who spent a week in the VW facory in 1953 without a commission or pay, does not document workers toiling in tough conditions making thousands of cars. Social statements are not his interest. Rather, everywhere he points his camera he sees geometrical forms, shapes repeated, industrial beauty of the highest order.
Hundreds of differential gears look like so many flowers in a meadow. Stacked body panels create beautiful, repetitive designs. Cylinder heads look like nothing so much as immense, expressionist buildings – think of the Capitol Records building in Los Angeles or the BMW headquarters in Munich.
An exceptionally honest essay by Rolf Sachsse pulls no punches as to the provenance of the Beetle and Armin Kley provides a useful technical piece on the development of this cultural icon – the iPod of its day.
You do not need to like cars to love the great photography in this ninety page paperback, first published in the US in 1992. Amazon lists used copies for very little. Rush out and get one before they are gone.