Rich

Subliminal advertising at its best.

From the Patek Philippe magazine, Vol. 3 No. 7

So I showed this ad to my 10 year old son to get his reaction.

“These people are rich” he said.

“How do you know?”

“Well, their clothes.”

“And?”

“They are beautiful.”

“True.”

“And they have flowers. Poor people do not have flowers.”

“Yes, I suppose that’s right.”

“And the pencils.”

“Well doesn’t everyone have pencils?”

“Not that many.”

A child sees what an adult cannot articulate, yet aspires to.

It’s a beautiful advertisement, with the costly watch and ring barely visible, but clearly the stars of the show.

Here’s another, though the benefits of train travel are presumably lost on American consumers and who can blame them when the only choice is Amtrak? This one I find to be simply insanely charming because, of course, like for every proud father, that’s my son in the picture. And it’s a great photograph, regardless of purpose.

One thought on “Rich

  1. Great father & son picture. If I am not mistaken the car belongs to the Orient Express which Hercule Poirot once rode. The letters on the wagon (and on the center emblem) reads: “Compagnie Internationale des Wagons-Lits et des Grands Express Europaens.” Amtrak it is not.

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