A comedic touch.

Proving once again that it’s impossible to underestimate the intelligence of the (camera) consumer, Leica gives us this doorstop:

For your $2,850 you get a modest range 28-70mm (FFE) fixed zoom with the splendid maximum aperture of f/6.4 for your APS-C sensor at the long end. f/6.4!

And no viewfinder!

Add one for $200 (Olympus VF-2) or $500 (Leica rebranded Olympus VF-2) and you have a mediocre EVF which still works poorly in bright sun.

For that sort of money you can get a premium Canon or Nikon APS-C body with a stellar zoom lens with a real aperture, and money left over. A semi-pro quality Nikon D7100 will run you $1,200. Add a no less stellar 24-120mm fixed f/4 zoom for a further $1,300 and you still have $350 left compared to this toy from Leica.

Or, with MFT sensors now competitive with APS-C, an Olympus OMD will cost you $925 and $250 for a 28-84mm compact zoom.

Amazing what people will pay for a red dot.