Pure joy.

The undistilled, unalloyed pleasure of a new book is one that remains a perennial source of excitement. But until now I confess I have never opened a book with such an immense grin on my face as this one.

You see, the whole thing looks like a giant carton of cigarettes and you have to find the peel strip on the cellophane to get into the book – just like opening a pack. Then when you finally get the wrapper off, the book emerges from the box in much the same way a cigarette would. Brilliant!

Let’s get the moralizing out of the way, first. In no way is this piece remotely adulatory of one of the more dangerous drugs around. However, it’s a free country and if you want to smoke go ahead. I own cigarette stocks now and then so have at it. Your lungs are my dividend. Just don’t blow the smoke in my direction or exhale in my home.

This book is all about how cigarettes were the glamor accessory over much of the twentieth century in Western culture, especially in the movies. It also shows pictures of how tobacco became increasingly demonized as that century drew to a close and how inept the advertising to curb consumption of the addiction that is nicotine really was.

The photographs span the century as do the many graphic illustrations and there’s something for everyone her – great photography, skilled drawings, exceptional advertising. Too bad that the frisson one gets from peeling the cellophane wrapper can be enjoyed but once!

And when you have had enough, rush out and get Thank you for Smoking with the wonderful Aaron Eckhart as the tobacco industry lobbyist who could sell cigarettes to a terminal lung cancer victim. Wonderfully acted and very on topic for our image obsessed and sound bite fixated society with its negligible attention span.

Smoke away. Just don’t make me pay for your cancer and coronary.