…. and it’s still the only Superbowl ad anyone remembers.

To this day, this inspired piece of anti-Big Brother propaganda convinces consumers that their PC maker of choice is a struggling start-up fighting the forces of evil, when in reality the company has $28bn in cash, 50% operating margins, a $100bn market capitalization and a presence in just about every country and seemingly on every Main Street on earth. Heck, IBM is smaller than the eponymous fruit company now.

You can fool all of the people all of the time and, no, I will emphatically not be watching the Superbowl with its hopped up, hyper-thyroid, cortisone injected ‘athletes’ any more this year than I did 25 years ago. I will, however, be watching the ads, as usual, to see how consumer trends can benefit investing strategy.