Thoroughly disingenuous.
‘Click bait’ is slang for web content with no substance with but one intention – to get viewers to your site and hopefully have them click through to something which earns you commission, even though the actual posting on your site has no substantive content.
Even quality sites are prey to this poor practice, and one of the worst examples I have seen is DPReview’s ‘Preview’ of the much anticipated Fuji X100. I’m not going to provide a link as the piece is so offensive as to discourage me from routing anyone else there but suffice it to say that, after allegedly handling an early prototype, which they laud endlessly for ‘feel’ and ‘quality” they failed to:
- Take any pictures
- Comment on responsiveness
- Say anything about noise
- Test the lens
- Report on the quality of the sensor
- …. and they even forgot to weigh the thing if, that is, they ever had it.
In other words, a marketing piece, pure and simple. Scandalous. DPReview is owned by Amazon and the latter, which prides itself on respecting its customers, can do better.
A far superior job (not difficult, given the hurdle posed by DPR) was done by the Norwegian site akam.no which not only got its hands on a very early prototype, but actually took real pictures with the camera and published them. While your Norwegian is likely no better than mine, you can still make sense of the test snaps on their site and suffice it to say that the definition of the lens and the high ISO performance both look very promising. Reading the related discussion at DPR discloses that the camera’s software is at a shockingly early stage of (in)completion, though it’s impossible to tell how old the prototype is. If it’s recent you can forget about seeing this camera on the market until the second half of 2011. The author of the Norwegian piece, Aethius, participates in the discussion which is well worth reading if you have any interest in the X100. He relates, among other things, that the software is so incomplete that the camera had to be restarted after every picture with many menu items garbled or missing! Not what I would call an alpha test model, let alone beta.
Click the picture for the akam.no review.
Aethius relates that this was an official tester from Fuji, his magazine having signed an NDA, which begs the question whether the CIA is in charge of Fuji’s marketing. It would take an organization which cannot distinguish Iraq from Australia to so bungle matters. Let’s see now – pre-release it in a nation where caribou outnumber humans, make sure it’s so buggy as to be scarcely worthy of attention, over promise and under deliver, raise the hype machine to the max practically guaranteeing dismay when the real thing hits retail, and make sure that only the worst things get said about it in the limited test and ensuing discussion. Buggy software, lens corrections yet to be completed and, worst of all for a camera whose primary (sole?) purpose is street snapping, it’s not especially fast or responsive according to Aethius’s comments in the discussion. Way to go, Fuji! Well, I suppose Leica needs the competition when it comes to rolling out buggy and costly hardware.
As for DPReview, you are a dishonorable entrant to this site’s Hall of Shame.
