Category Archives: Fuji

Fuji’s ‘rangefinder’ digital

Fuji X100V

Ummm ….

Technologies reach their peak just before they die.

Recent examples include the LP, cassette tapes, the CD, the DVD and so on.

Here’s the latest:



Let’s take a quick look at the feature set, or rather at the lack thereof:

  • No IBIS
  • No GPS
  • No HDR
  • No Night Mode
  • Only one lens
  • Cannot store an image depth map
  • Has zero access security
  • Cannot make phone calls
  • Cannot surf the web
  • Cannot give you directions
  • Cannot pay for your groceries
  • Cannot buy your airline tickets
  • You cannot read a book on it
  • Cannot play your videos
  • Cannot play your music
  • Cannot fit in your pocket
  • Cannot run 2 days on one charge
  • Cannot call for pizza delivery
  • Does not come in green
  • $1400

Yep, a real value, that one.

An amusing review

The competition neatly skewered.

Atlanta based music photographer Zack Arias has an amusing review of the Fuji X100S, well illustrated with excellent photography, on his blog. I think my favorite bit is about the two old duffers, Canon and Nikon, sitting in the corner, resentful of the newcomers, and perennially arguing.

Click the image below to go there.


Click the picture.

Fuji X100s

Second time lucky?

Though I bought the Fuji X100 shortly after it became available, by the time it arrived reports confirmed that the software was deeply flawed and the camera was cursed by slow AF. So when it arrived I flipped it for a quick ‘unopened box’ sale and kept the profit.

In the meanwhile Fuji tinkered mightily with the software bugs, things like preferred settings disappearing after a battery change, but the poor AF performance was never really fixed.

Now they are having another go and I am more than willing to give this innovative camera maker a second chance.

The replacement, named the X100s, has the benefit of all the testers – they are known as customers here – reporting software bugs, so that side should be robust. The new version has the same body and fixed 23mm f/2 (35mm FFE) lens and hybrid viewfinder, a 16mp CMOS sensor replacing the earlier 12mp, and adds three focusing features which should transform the user experience. The more important of these is that a phase detection sensor array has been added for fast focusing in decent light – just like the system used by the stellar Panasonic G1 and G3 bodies I own whose AF is fast if not Nikon/Canon DSLR fast. The other two new focus features include an innovative manual focus aid which Fuji calls ‘Digital Split Image’ and focus-peaking. The Digital Split Image works in the EVF finder mode only and splits an unsharp image into horizontal strips. Get it right and the strips disappear. Sort of like a Leica M rangefinder patch on steroids. I’m not that sure that MF makes much sense in a fast street snapper like this but it’s clever and I look forward to trying it. The other MF assist is focus-peaking which highlights the sharp areas in the EVF.

This is the sort of innovation Leica can only dream about and I would be prepared to bet that Fuji will release a full frame version of the APS-C X100s before long. Given that a 35mm lens was what I used on my Leicas 90% of the time it’s not inappropriate to think of this as a Leica killer. The new Leica M and a 35mm Asph Summicron will run you $10,000. I would guess an FF Fuji with a fixed 35mm f/2 lens would come in under $2,000. Fuji will sell all they can make. Hopefully they will make a further follow up with a second body with a 75-90mm fast fixed lens which will make for the ideal outfit. Two small cameras, one wide, one medium-telephoto.

Other good news is that Adobe has enhanced its RAW processor in LR and PS to take advantage of the unusual pixel arrangement in Fuji’s sensor so enhanced image quality should come with the upgrade.

Fuji X-Pro1 and Canon G1X

Overpriced.

The recent announcement by Fuji of its interchangeable lens APS-C X-Pro1 leaves me in two minds, but let’s get one thing out of the way. This camera is not a ‘Leica killer’. At a costly $2,400 with one lens it’s one quarter of the price of the Leica M9 and simply does not compete with it, any more than a Mercedes competes with a Rolls Royce. Sure, the features may be similar, the fit and finish identical and the looks attractive but one caters to the buyer thinking he’s getting some exclusivity for his money, the other caters to the buyer with more money than sense.

The clumsily named X-Pro1 with 28, 50 and 90mm FFE lenses.

What your $2,400 gets you here is a camera with one interchangeable lens and no zoom. That certainly harkens back to the Leica rangefinder idiom in the days when zooms were awful and Leica’s viewfinder didn’t know a zoom from a hole in the ground. And while the Fuji adds autofocus (still missing from the Leica M9 with its 60 year old manual range/viewfinder) and a zoom hybrid optical/electronic finder, the optical finder’s magnification of just 0.37x is simply ghastly. Even Leica managed 0.72x in most of its M bodies and around 0.9x in the M3 and certain later variants. 0.37x, if it is to be believed, is a joke.

For this camera to be a useful street snapper – and like the Leica M it’s ill suited to other genres – then responsiveness will be key. The APS-C fixed lens X100 has poor focus speed and high shutter lag by all accounts, whereas the much cheaper X10 cures those ills but blows it with a silly, fingernail-sized sensor, good for small prints only. Though a zoom lens is currently unavailable and may be coming, the clunky use of fixed focal length lenses for a street snapper, and the delay occasioned by the occasional need to change these, is simply an anachronism in a modern, fast paced world. Significantly absent from the design is any anti-shake technology. A big omission for the price asked and for the primary use intended.

The X-Pro1 retains the well executed automation settings from the X100 (and the much earlier Rollei 6000 series medium format film SLRs, one of which I happily used for years). For shutter priority set the aperture ring to ‘A’, for aperture priority set the shutter dial to ‘A’ and for program automation set both to ‘A’. And it’s nice to have simple rings and dials for these functions, in addition to the over/under exposure dial on the top plate.

Finally, the price of all this retro-think is ridiculous. If the M9’s $10,000 price tag is simply silly, the $2,400 asked for the X-Pro1 is exorbitant. The difference between silly and exorbitant is that a select few can afford silly and not care about it, but all others have to think twice about exorbitant, meaning three times the price of the competition. If you want to pay a $1,500 premium for the admittedly gorgeous looks, then have at it. For $700 you can have your choice of MFT bodies from Oly and Panny with a capable zoom kit lens and any number of decent offerings from Canon/Nikon/Sony in APS-C.

What is wanted by the street snapper is a camera with a modest zoom range – say 28-70mm – a decent aperture, maybe f/2.8, anti-shake, a fixed lens is fine, a hand operated zoom and a decent finder, optical or EVF, married to an MFT or APS-C sensor. Responsiveness is paramount. Canon sort of gets it with its new $800 G1X, but the zoom range is too long at 28-112mm, sacrificing speed in the process for a disappointing f/5.8 at the long end. Responsiveness is also currently unknown, the optical finder appears to be the same crappy one from the G9/10/11/12 series, though the body at least includes anti-shake and the sensor is almost APS-C sized. So that’s a lot closer to the street snapper’s demand for functionality than the dated approach of fixed focal length lenses, fast as they may be, adopted by Fuji on the X-Pro1.

The ‘almost right’ Canon G1X.

However, these are encouraging developments. If the Fuji enjoys robust sales, one of the mass manufacturers will likely get it right and produce a sub-$1000 fixed lens, big sensor, responsive snapper with a modest range fast zoom, the latter manually operated. Electric zooms simply don’t cut it in real life street situations. Goodness knows, we have been waiting long enough. Right now the street snapper chooses from:

  • Panasonic G3 or GH2. $630/900 with kit zoom. Traditional DSLR looks but with EVFs, MFT sensor, marginal ergonomics on the G3, decent lenses for the most part, attractively priced, very responsive, needless prism ‘hump’. Ugly as sin to look at.
  • The Olympus MFT range, all damned by the absence of a viewfinder other than the frightful clip-on EVF designs. Attractive looks.
  • Fuji X100. $1,200. No zoom, APS-C sensor, sluggish, overpriced. Gorgeous looks.
  • Fuji X10. $600. Nice fast zoom, responsive, attractively priced, very small sensor. Forget about cropping and large prints. Gorgeous looks.
  • Fuji X-Pro1. $2,400 with one lens. Zooms may become available later, APS-C sensor, unknown responsiveness, exorbitantly priced. Fixed focal length lenses only for now. Gorgeous looks.
  • Canon G1X. $800. Almost APS-C sized sensor. Unknown responsiveness, crappy optical finder, attractively priced, slowish zoom, no manual zoom ring. ‘Wouldn’t-kick-it-out-of-bed-for-eating-crackers’ looks.

So none of these gets it quite right, but it is very encouraging to see that makers are slowly ‘getting it’. Once manufacturers start realizing that fewer features on a better executed body are what the user wants, then the right camera will follow. And if it looks half as nice as the three Fuji models, it will be an object of desire in itself.

But while the new Fuji may make those who value looks over function happy as can be, it doesn’t seem to be the answer to the street snapper’s ideal. Close, but no cigar.

Fuji disappoints – again

Good try, no cigar.

Having flipped my Fuji X100 for a quick profit, sight unseen, box unopened a while back, predicated on the realization that its software made even Microsoft Windows ’95 look good, I was excited to read about their latest offering, the X10.

Everything about it at first glance looks right. A fast f/2-2.8, 28-112 zoom lens, a real optical zooming finder (you know, like the Olympus C5050 had a century ago), and an ergonomic design that just screams ‘hold me’. Then you get to the sensor.

The Fuji X10.

APS-C? Nope.

OK then, MFT? Nope.

How about (get the barf bag) a 6.8mm x 8.8mm (euphemistically called a 2/3″ in the trade to fool buyers – last I checked 2/3″ was around 17mm) piece of doo-doo? That’s all of 58 sq. mm., compared with 225 for MFT, 329 for APS-C and 864 for full frame. So the area of the crappy little sensor in this largish body is but one quarter of that in the G1, and the latter struggles with noise above ISO 400 or in poor light. No need to say more.

There is a fortune waiting for the manufacturer who can make a body just like this and implant a proper sensor for, goodness knows, there’s enough room in there. Price it as a premium compact, sell it for $750 (15 of these gets you an obsolete Leica M9), and you clean up. How hard can that be?

Meanwhile, I continue to wait on Amazon to ship my G1 upgrade, the G3, an event I now expect to occur when the US balances its budget.

Here’s the X10 superimposed on the outline of the Panasonic G3 – think there’s room for a proper sensor in the X10?

X10 with G3 profile in red.

The extra height of the G3 results from the flash in the ‘prism’ hump, easily moved to the side, as the X10 does.