The M1 CPU comes to the Mac.

The first Apple desktop computers used the MOS 65xx series of CPUs through November 1990, with the Apple IIC Plus. This was the Steve Wozniak designed series of machines which was replaced by the Macintosh in January 1984, though it took a while to die.

The Macintosh brought the innovative graphics interface to the screen and the Motorola 68000 series of CPUs saw to the heavy lifting. The last Macintosh, the Quadra 630 was sold in April 1996 by which time Motorola had proved unable to meet Apple’s growing CPU performance demands.

By the time the iMac was introduced in May 1998 Apple had dropped Motorola and retained IBM, using its broadly available series of G3 CPUs. These were very capable machines and the CPU also found itself into the G3 Powerbook laptop in November 1997 and constituted what was broadly recognized as the best laptop available. IBM enhanced performance in its CPUs in the G4, which also went into these machines, but the even faster G5 only made it into the laptop. That’s because it put out enough heat to make toast with your morning coffee and Steve Jobs realized that IBM’s day was done as CPU supplier to Apple. You can read about my sad experience with the G4/5 iMacs here, and the less said the better. Not only did the CPU overheat, the GPU was even worse – thank you Nvidia. Nvidia was dropped soon after in favor of ATI for graphics processing.

Jobs retained Intel, and the iMac of early 2006 used the Intel Core Duo CPU. This used less power, saw to it that you brought the toaster out of storage as the Intel CPU ran cool and, as a reult, Intel and Apple looked forward to a long and fruitful relationship. Meanwhile, toaster sales took off.

That relationship saw sunset this week with the introduction of the first M1 powered MacBook Air and the latest Mac Mini.

Mac Mini 2020 with the M1 CPU.

The M1 is a variant of the splendid Axx series of CPUs found in the iPhone. Anyone using an iPhone 11 with the A13 on board knows only too well how this CPU performs. Extremely low power consumption, heat output so low that no power hungry cooling fan is needed, and the whole thing sells for a starting price of $700. Add your disk drives, keyboard and display of choice and a mouse and you have a very capable desktop for relatively little money.

When Apple migrated from the IBM G series CPUs to Intel they also wrote one of the greatest utilities of the time, named Rosetta. This came with every Intel Mac and would permit the running of G3/4/5 apps with no input from the operator. It was invisible, and the performance penalty compared with later Intel apps was modest. Brilliant. I recall Steve saying that it took two years to develop Rosetta, and it was perfect.

Apple is doing something similar with the M1 powered Mini and Air and once again older apps promise to run seamlessly, though native versions can be expected soon and should outperform the Rosetta-translated ones.

In much the same way that Apple is moving away from the serial intellectual property thieves at Samsung for its cell phone components, the move to the in-house designed M1 will confer like independence and pricing power with the Intel bond broken. Most importantly, it gives Apple full control over software design, no longer beholden to someone else’s chip architecture. Here are the M1-powered MacBook Air performance specs:

MacBook Air 2020 with the M1 CPU.

No more Intel CPUs.

I well recall the growing disaster of the IBM PC CPUs, the G3, G4 and G5.

Apple used these in their desktops and laptops through 2005, when Steve announced that Apple would be dropping the IBM CPUs in favor of Intel CPUs.

The best laptop at the time was the Apple Powerbook G3 which used the G3 PowerPC CPU. The problem was that as speeds increased with the G4 and G5 the CPUs ran hotter and hotter and Steve concluded that, as IBM was unwilling or unable to address the heat and high power consumption issues, a change was called for. Indeed at the time I recall using a G5 iMac and the machine could have doubled as a toaster. It revved up the fans at the slightest provocation and you just knew that its service life would be limited. I sold it and went to Hackintoshes when Apple switched to Intel. The Macs of the time were too expensive for my taste.

When the first Intel CPU Macs were introduced they came with a truly brilliant application named Rosetta. This ran invisibly and was an emulator which ensured that if you fired up a PowerPC application that it would run seamlessly under Intel’s architecture. That took years to develop, was invisible to the user, and it will be intriguing to see how Apple does like magic this time around.

The G5 iMac – the Apple toaster.

Now it seems that Apple is about to announce that it is switching from Intel to ARM CPUs in its laptops and desktops and the reasons appear similar – too much power consumption, too much heat and too slow a development cycle. And this time Apple will have total control over the CPU’s design, predicated on its years of expertise with the Axx series of CPUs in the iPhone and iPad. I can testify to the prowess of the A13 ARM CPU in my iPhone 11Pro which is a wonder and a great pleasure to use.

For the full story check out this Apple Insider article, which also includes details on the financial aspects of the switch. It is written by the estimable and always dependable Daniel Eran Dilger.

Silly-priced new MacBook Air.

Apple just announced the new MacBook Air and it’s priced at an over-the-top $1200 for the base model with a 13.3″ display.

You will not be seeing this much more:

Yes, this silly-priced MacBook Air confirms that Apple is strictly in the Veblen Goods market, where a premium price is seen as attractive, a low one as a disincentive to conspicuous consumption.

Consider: Wireless ear bud speakers at $120. Cellphones starting at $800 + tax + annual service contracts. The Apple Pencil to draw on your iPad at $100. All commanding 50% profit margins because someone has to pay for that ridiculous over-the-top flying saucer HQ:

Hubris. The Apple HQ building in Cupertino.

I’m writing this on a 2010 Mac Pro tower. In its faultless 365/24/7 life it has had one upgrade of GPU, CPU, RAM and SSD storage. I expect it to continue to deliver fault free daily performance for another decade, at 70% of the speed of the latest throwaway machines. When parts fail – and they seldom do – they are easily replaced with a screwdriver or two and readily available. The chassis design dates from 2006.

My MacBook Air is the last 11″ 2015 model made. I would upgrade this $800 machine annually as, with associated tax benefits, the upgrades were free. Then the 11″ was discontinued never to appear again. It weighs just 2.38lbs and is a handy portable companion. At 11″ a costly ‘Retina Display’ would be money wasted. It’s the perfect traveling machine whether for college student or businessman. But you can no longer buy it new. So now the aspiring student will buy a Chromebook with comparable specs to the new MacBook Air for, what, $450?

In a decade Apple has abandoned its core constituency, the pro A/V market. It has abandoned college students and the impecunious. And now it sells ridiculously overpriced, glass-backed, fragile cell phones for $1000 and up.

Strange business model for the coming recession.

Strategy? Given that technology changes at the margin for desktops, laptops, tablets and cellphones are very slow, I’m increasingly focused on upgrading to 2-3 year old tech, as I did in moving from an iPhone6 to an iPhone7 for a modest $300 net a few weeks back. No $1000 cellphones for me. I get 80% of current performance for 30% of the cost. That solves.