Guilty as charged!
I am an unashamed elitist, a status too often mistaken for snobbery. The two are unrelated. To misquote Wilde, the snob knows the price of everything and the value of nothing. The elitist, by contrast, focuses solely on value. Scratch an elitist and you will find an engineer.
I was stuck by this realization when thinking of the choices I have made in machines over the years. Before we get to cameras, let’s look at some other daily possessions and the brands involved.
In the kitchen you simply cannot beat GE appliances. Not some fancy marque name, just your basic GE (and still made by GE as their disaster passing for a CEO failed to sell the home appliance division). Bog reliable, no instruction book needed and parts easily available when they do eventually break. But let’s face it, they rarely do. The GE fridge is the very touchstone of reliability.
With the mundane behind us, let’s focus on the essential. Motorcycles. For as long as I can remember I have ridden BMW motorcycles. Air cooled twins, water cooled flat threes and fours, oil cooled twins, faired, naked (the bike, not me), carburetted, injected, with or without sidecar, fast, slow, I loved them all, but only my first – a 1975 R90/6 air cooled boxer – remains, and is much loved. It had style where the others had function. Riding that old BMW reminds me that it’s the journey, not the destination, which matters.
In watches, I would love to tell you that I have always worn a Patek, but that would require that I had done a far better job of choosing my parents. Let’s face it, Polish refugees who had the poor sense to choose England over America as the land of the future – we are talking 1947 here – for their kids aren’t going to be troubling the Nobel Committee any time soon. Econ. 101 was plainly not on my parents’ curriculum. Add a curious predisposition for keeping their wealth in a Polish bank despite six – 1933-1939 – years’ warning that maybe moving the lot to Switzerland might make sense, their belief in the League of Nations and in the power and goodness of America saw them lose the lot to the invading hordes. So, to cut a long story short, I can claim to have worn nothing but a Patek since 1996. For nigh on twenty years, every time I was about to get one, the price had risen that bit faster than my disposable income. Well, it inspired me to try harder, I suppose.
I was a long time woodworker. Relaxing like nothing else, very challenging (metalwork is child’s play by comparison) and a perennial source of dissatisfaction. You can always do better. And I say ‘was’ because the onset of tendonitis – meaning my wrists hurt like hell when stressed – dictated disposal of my tools and conversion of the woodshop to a home theater. But I did keep one or two for the odd occasion and they all say Makita or Panasonic on the body. The Japanese make lovely, well adjusted and light tools which take an incredible beating and remain in perfect order. By contrast American tools – they used to be made here – try to impress with weight and the heck with the fit and finish. De Walt and Porter Cable have a lot to answer for when you look at just how shoddily the average American home is put together. As for the cheap and cheerful Chinese imports, whether from Taiwan or PRC, well you get a kit which has to be repaired and tuned before it works. Not a great use of valuable time.
Though I’m lousy at it, I do enjoy cooking and the pots and pans have always said All Clad. You can bury me with those. Good weapons too, in the event of a burglary. The chef’s knife is a Sabattier because if you want to cut well, use what the world’s most food obsessed nation swears by. Leave the guns to the Germans.
And speaking of Germans, when it comes to cars, few would disagree that the best cars made from 1975 through 1990 came from Stuttgart. Mercedes had the market cornered in execution, quality, longevity, resale value and safety, and Americans – me included – were happy to pay a premium for the three pointed star. Sure, the budding Andrettis swore by Porsche, the gold chain set by BMWs and techies by Audis, but Mercedes was the car for the rest of us. Masocists, by the way, opted for Jaguars. Then, two momentous events changed everything in 1990. The accountants took over Mercedes Benz and dictated that cars need only last two years. Greedy, over-leveraged Americans no longer bought cars, they leased them for two years then traded in for the latest variant. So, as leases were only 2 years long, no one cared if the knobs, dials and button failed on Day 731. It was someone else’s problem. The other event, which the dumb Germans made light of, was Toyota’s entry with a new luxury brand aimed directly at Mercedes. The Lexus LS400 introduce in 1990 cost 25% less than the top of the line Mercedes and outperformed it in every regard. My last Mercedes was the 560SEL, maybe their most glorious sedan creation and my first Lexus which I drive to this day is a 2000 LS400. MPG? How about 14 vs. 27 on the freeway. Horsepower? 238/290. Comfort? Identical. Noise? Lots/none. Repairs: Constant/none. So Lexus was this elitist’s choice.
Computers? Apple. If you have to ask, you just don’t get it.
Home electronics? It really doesn’t matter. Nearly everything made is dead reliable and dirt cheap – premium prices generally add never-used features. So brand no longer matters. No one buys a Sony because it’s a Sony any more, as Sony is finally learning. This is the Era of Price.
Furniture? Unless you are into antiques, see ‘Home electronics’ above. I despair at how good cheap imported furniture is (as do the last two remaining US manufacturers in North Carolina) and how much better than even my best woodworking efforts.
Long time readers will experience no surprises when it (finally!) comes to photography.
Cameras :
Ultra small: Then nothing, now Panasonic LX1
Small: Then – Leica M, now Canon 5D
Medium: Then Rollei, now Canon 5D
Large: Then Crown Graphic 4×5, now fughedaboutit
Printers:
Then Epson, now HP – because it does big prints using dyes, which I love and they don’t fade like the old Epson’s dyes.
Tripods:
Then Gandolfi, now Linhof
Lenses:
Then Leica and Zeiss, now Canon (how I wish Leica would fully automate their wides in a Canon DSLR mount!)
Studio light: Then Novatron, now Novatron (proudly and very well made in Dallas, Texas – at least mine was)
So, there you have one elitist’s choices. Notice how the photographic ones need no explaining, telling their own story. It’s when you get to kitchen tools that you are forced to expound at length, it seems.
