It just (mostly) works.
Much as I detest his products and will go out of my way to avoid them, I have tremendous admiration for Bill Gates and Microsoft. He is the greatest capitalist of our time and has created millions of jobs and thousands of millionaires.
What Gates realized was that it’s not a good product which sells well. Rather, it has to be a cheap product, no matter how poor. A related dictate in this marketing strategy is that first you have to wipe out the competition, much as Carnegie did with rival steel makers or Rockefeller accomplished with crude oil mining. All three were skilled monopolists. Carnegie and Rockefeller, though, made high quality products. Microsoft does not.
So astute was Gates in realizing where the path to riches lay that he didn’t even write the original DOS – it was purchased from a small company named Seatlle Computer for $50,000. The deal of the century. Why do it yourself when buying it is cheaper?
The mass consumer has, for decades, preferred cheap and execrable to good at a higher price. But he’s learning that lifetime ownership costs are far more important than the entry price. He twigged Detroit twenty years ago and started buying Japanese. He twigged Windows two years ago and started buying Macs. Why save a dollar or two when your most precious commodity – time – is wasted on the Microsoft product?
But, ironically, Gates has left behind the very seeds of Microsoft’s destruction. It’s called Vista and is so resounding a failure that Microsoft has felt it necessary to reneg on its promise to obsolete Windows XP and is now once more offering it as an option with PCs. Meanwhile Mac sales are up 39% year-on-year versus 12% for the industry as a whole. Apple can thank Vista for that.
It is still a mystery to me why any self-respecting photographer who values his time uses Microsoft computers. Given that the art of picture processing depends on uninterrupted focus on the image, not the technology, why would you use something perennially on the verge of failure?
With last week’s announcement that Beastmaster Bill has moved on, I reassure myself that I never got one of these when running my QC-challenged Apple hardware this past year:
Here it is updated for Vista:
And here is the Blue Screen Of Death in Coverflow – Apple makes it possible to scroll though your various BSODs:
So the greatest monopolist since J D Rockefeller has now moved on to fixing world hunger and disease. Now given that poverty is primarily a function of one thing – an absence of democratic institutions – you would think Bill Gates’s fortune would be better spent on overthrowing various and sundry African and Middle Eastern dictators, an effort which would cost a few $billion at most. But no. What does he do but try and fix world disease by buying medicines for the oppressed, when all they need is a vote? The fact that you were the best businessman of the last few decades does not confer intelligence in unrelated fields of endeavor.
On sad occasions I must admit to being a Windows XP user – on my MacBook with Parallels. I use XP – the least bad Microsoft operating system – which is required for certain investment management applications not available in native Mac form. Maybe one day Apple will realize there are many users of their Macs who actually have money to manage? Meanwhile, Parallels makes sure all those BSODs and nasty viruses remain locked up in their own little prison on my MacBook, never to pollute the happy world of my photographs. Like so, on my machine:
If you like Coverflow in Leopard, be assured it works great with 5D RAW originals too (it reads the JPG sidecar file so it is very fast). The CR2 files are from my Canon 5D:
Meanwhile, any photographer looking to shake the BSOD once and for all need only blow $1,100 on a bottom of the line MacBook, install his foul Windows garbage thereon, and gradually wean himself from a life of misery and dread.
What, you say, Vista is BSOD-proof? Watch and learn – appropriately this demo is on a Mac – it’s a remake of Gates’s rollout of Windows 95 years ago, right down to the words:
Meanwhile Microsoft pathetically tries to overpay for a broken Yahoo, seemingly forgetting the first rule of investment banking. “If you tie two rocks together, they still sink”. Too funny. Remain assured, Ballmer will cock-it up.
Microsoft – you are the prime and founding member of the Hall of Shame.
Disclosure: In Mac-land the BSOD is known as a kernel panic. Number of kernel panics suffered by this OS X user in the past five years: One. Four years ago. Also, variously long and short AAPL and MSFT over the years.