Extraordinary.

As a matter of course, at bedtime we read a book with our eight year old. And can there be a more charming children’s book than Winnie the Pooh? A great story and the most delightful drawings make this book, first published in 1926, a classic for all time.

Now by a stroke of what can only be described as genius, Apple has decided to include a free copy of Winnie the Pooh with the iPad – at least with the one sold in the US. So when it came to reading to our Winnie (named after the great Englishman, not the bear!) I can report that Winnie was among a handful of kids in the whole wide world enjoying the magic of reading on an iPad. Only New Yorkers beat us Californians to it (no one reads in between).

And magic it assuredly is. He was endlessly fascinated with the page turning using a finger. While you can turn them by simply touching the screen, the romantic in us had us turning pages with a gentle swipe, playfully moving the part turned page to and fro. Insanely complex programming hidden away inside, the result is simply Magic.

Our son loves books but his is the last generation in the Western hemisphere which will be turning physical pages. When a jumbo iPad appears soon, art and photography books will migrate to it and much as I will miss the smell and touch of beautiful books they do take up an unconscionable amount of space. Certainly, all the literature will be the first to go to the thrift shop. I no longer have a single LP, CD or DVD in the home and it looks like books will be the next to go. And if getting rid of my books allows me to move to a smaller space, everyone wins – my pocket book, the environment, etc. Of course, a transilluminated image on an LCD screen renders far more dynamic range and color vibrancy than any reproduction viewed by reflected light ever will.

Finally, on an amusing note, the profiteers at Greenpeace, who so ably jumped on the trumped up global warming bandwagon, have lost what little credibility remained through their most recent pronouncement. You see, they have stated that Apple’s creation of a server farm in North Carolina will contribute significantly to carbon output. It doesn’t take an especially high IQ or a spreadsheet to realize that driving your 15mpg V8 to the cinema or cutting down forests to make books is just a tad more polluting than storing an electronic copy of either medium. Duh!