Bloomberg nails it.

Bloomberg has an interesting piece on how Nikon and Canon are missing the boat by not offering a mirrorless DSLR.

Click the picture to read the article.

As an early adopter and buyer of the first EVF interchangeable lens MFT DSLR, the Panasonic G1, I tend to agree that it’s the future. The EVF will only get better, it’s cheaper to make than the prism/mirror combination used in old tech, and there are no moving parts and no need for complex retrofocus lens designs to clear flapping mirrors.

While I tend to take this quote – “Mirrorless cameras accounted for 40.5 percent of SLR sales in the country in July, surging from 5 percent in early 2009, according to BCN.” – with a bushel of salt, there’s reason to believe that mirrorless DSLRs are gaining market share. Apochryphal data are mostly useless (just because your local bookstore is full does not tell you whether it’s booming or having a going-out-of-business sale), yet I constantly read that big DSLR owners are dumping their heavy gear for something they actually will take along on the next trip. I know, having done likewise with my (quite superb, I hasten to add) Canon 5D outfit with no fewer than eight lenses, in preference for the Panny G1 with but three compact zooms. Yes, it almost always goes along with me, not something that could be said of the 5D.

Still, I keep hoping that someone at these two dominant gear makers is working on an APS-C or full frame EVF design with a silent shutter and fast focus – things now found in several models in the Panasonic range. The disappointing Fuji X10, with its miniscule sensor almost got it right. What’s needed is a fast lens with a 28-90mm zoom range, compactness, silence, no shutter or focus lag and a proper sensor, not some nail clipping. The lens doesn’t even have to be removable. Price it at $750 and you will be rich. Canon and Nikon – are you listening?