Hasta la vista, Zuck.

No more theft.

iOS 14.5 for the iPhone and iPad will be released shortly. Unlike previous versions of the operating system, apps which would require the user to opt-out of tracking their activity now will require the user to consciously agree to be tracked. The opt-in screen appears above.

Why is this a big deal?

Let me flashback to to my son’s 6th grade year in California. That was in 2014. As we were walking home I noticed that all the kids in the playground were busy staring at their smartphone screens.

“What are they doing, Winnie?” I asked in all innocence.

“Facebook, Dad”.

This set me off on a process of discovery and disclosed what has to be the greatest evil of our time. Not only was Facebook absorbing and wasting huge amounts of time for these fertile young brains, it transpired that it was tracking everything these kids did even if they were not on Facebook. And unless you have been in a nuclear blast-proof bunker the last few weeks with no access to any sort of connectivity, you will also know that Facebook extended its evil ways as an organizing vehicles for traitors, seditionists and insurrectionists. Censorship of hate speech be damned, thanks to Mr. Zuckerberg. The people who stormed the Capitol on their Pig’s orders on January 6, 2021 had organized their meetings on Facebook and, to a lesser extent, on Twitter.

But it gets even worse. 4 years ago a very close US presidential election awarded that same Pig the Oval Office thanks to the Russkies’ massive campaign of disinformation on …. yup, you guessed it, Facebook. And every time those seditionists clicked on the site of their local guns and ammo supplier, Facebook was there making money off their clicks. Zuckerberg was, simply stated, being paid by the makers of deadly weapons.

Now Zuckerberg is up in arms about Tim Cook’s privacy decision. He argues that the requirement to opt-in to being tracked will make your “….advertising experience worse.” Excuse me? Is there something like a good advertising experience?

Come to think of it, while you are at it, you might as well install an ad blocker on all your devices to cut the noise and disruption ads cause in the reading experience.

So when iOS 14.5 is announced, I advise all iOS users to upgrade immediately and refuse to opt-in to tracking of their activity. If you prefer to be watched, sold, tracked, filed and numbered while enhancing Mr. Zuckerberg’s bloated net worth, then stick with your Samsung cell phone. iOS 14.5 works on iPhone 6S or later.

As for my son, he gave up Facebook shortly after the experience explained above, and has never been happier or more productive.