Those brilliant Japanese.
Talk of warranties requires that I point out that Joseph Juran died the other day at the grand age of 103. With W. Edwards Deming he taught the gospel of quality control to Japanese management and workers after World War II. Why the Japanese? Because when he tried to teach Americans he invariably found the bosses stayed away and sent only low level workers to his lectures. To this day Detroit has not learned the lesson that quality starts at the top.
Today ‘Made in Japan’ is a touchstone of quality whereas ‘Made in Detroit’ is what ‘Made in Japan’ was in 1945.
But it isn’t just quality that distinguishes Japanese products.
It is also innovation.
Yet you still hear that old saw that the Japanese are mere copyists and incapable of innovating.
Never mind that while GM’s CEO just stated that he is going to devote more time to lobbying (read – going to Washington with his right hand out, the other in the taxpayers’ pocket), Honda is test marketing a hydrogen powered car in Los Angeles. It comes complete with a device that plugs into the natural gas line at home and makes hydrogen for the car. Washington will doubtless try to quash this innovation as there go all those gasoline taxes. Much the way in which Detroit destroyed rail travel in the US. For all its talk of free competition America still loves monopolies and cartels. Can you say Microsoft? A company which never learned the meaning of quality and which could learn a lot from the likes of Juran and his followers.
Look at camera gear. The last innovation out of Germany was the wonderful view/rangefinder in the Leica M3 -1954, though designed in 1938 or so. No need to dwell on the reasons for the delay. No, it had nothing to do with quality.
The Japanese? Look at some of the functions in cameras which they have perfected. The SLR instant return mirror, auto diaphragms, auto-focus, matrix metering, all sorts of viewfinder displays, linear focusing motors, affordable aspherical lenses, miniscule motor drives, eye controlled focus (beats me why Canon ceased offering that – the camera would focus where the eye was looking – sheer genius), image stabilization, face detection, smile detection, tiny mass storage devices, LCD screens. Amazing stuff. Great innovation.
The elegant and affordable Pentax Spotmatic – the camera whose maker made the instant return mirror a reality.
Innovation is not invention. Innovation is bringing the invention to market in quantity at an affordable price with a guarantee of quality. Juran knew that. Anyone can invent.
So next time your neighbor tells you the Japanese are copycats, just purr away in your hydrogen powered car, your magical Japanese DSLR in the glove compartment, leaving a trail of water droplets in his driveway while he ponders the challenge of a refill at $10 a gallon to drive his Detroit steel to the repair shop.
But there is hope. It seems that NASA gets it.
