Fire sale

Bad omen

What do Porsches, iPhones and Leicas have in common? Luxury brands all, that’s certain. But what you will never find is these premier products selling at a 50% discount for a recently introduced and still current model.

So when I saw this yesterday, the message was clear:




Panny fire sale

Think this is a bargain? Think that parts will long be available for a camera from a maker which just sold its sensor division after years of struggle? Think the iPhone and computational photography does not rule the roost? Think that cell phone camera technology does not do 80% of what the big digital body with its clumsy lenses does? Plus another 100% which the whopper cannot do at all?

Think again.

It’s a new world for camera hardware. The Panny occupies the old world and will not be there much longer. My Panny MFT bodies and lenses? Sold the day after I bought the iPhone 11 Pro.