Better than the 2012.

Part I appears here.

Moving from the 2012 MacBook Air to the 2013 involves no learning curve. Ergonomically the machines are identical.

If you are moving from an earlier model, before wiping it clean for sale do remember to deactivate iTunes (limit is 5 activations) and Photoshop (limit is 2 activations). For iTunes it’s in the Store menu option, for PS it’s under Help.

As usual, I migrated applications and data using Migration Assistant, a speedy and seamless process.

In terms of start-up speed, meaning a working display after opening the lid (there’s no need to ever power the machine off) it’s very noticeable that start-up is considerably faster. The occasional 2-5 second wait (it’s not consistent) with the 2012 is gone, the screen lighting up either instantaneously or 1 second after opening. Apple mentioned this in their roll-out and it appears to be true, not their usual hype. Nice.

Some test data:

MBA 2013 and 2012, Geekbench 64.

The 2013 CPU is marginally slower but you do not notice this in practice.

Graphics, as measured by Cinebench, are far faster, thanks to the new HD5000 integrated GPU in the 2013 model; the 2012 uses the HD4000 CPU, integrated with the Ivy Bridge CPU:

Cinebench 2013 and 2012. The 2013 is 31% faster.

Temperature Monitor (from Bresink) is not yet updated and cannot graphically display the Haswell CPU’s core temperatures, though it does display all the other sensors. SMC Fan control, however, does report the CPU temperature in the status bar. The CPU in the 2013 runs 10-20F cooler than in the 2012, rarely hitting 140F. 158F in the 2012 was common. These machines run hot, owing to poor cooling in the limited space available, the upshot being you can feel the warmth on your lap with stressful processes – like Cinebench. The new machine is noticeably cooler. As usual I’m running SMC Fan Control with a minimum setting for the one poncy fan of 3,500rpm. It’s not audible in practice. The stock speed is just too low for comfort and I rather prefer my vitals unfried.

I don’t have tools to objectively measure the key upgrade in the 2013, meaning battery life, but after a day’s use I can confirm my earlier estimate that the 4 hour life in the 11″ model has approximately doubled, owing to the lower power consumption Haswell CPU. Impressive.

My 2013 MBA has the minimum 4GB of RAM and a 128GB SSD. The Lightroom (Version 5) and Photoshop (CS 5.1) experience remains excellent and no excuses need be made for the MBA 2013 as a photo processing machine. LR starts in 7 seconds, PS in 3-4. Exporting an image from LR to PS takes a scant 2 seconds. Add an external larger display and you have a fine photo processing machine.

The new faster 802-11ac wifi is present, but I have no means of testing this as my router does not support it, so I’m running 802-11n at 5GHz from an ancient single band Airport Extreme router.

802-11ac installed.

Scrolling in the 2012 model using two fingers on the the touchpad is excellent; in the 2013 it’s not as good, showing slight jerkiness owing to response delay. I’m confident this is something Apple will fix in an OS or firmware upgrade.

Sequential disk access (both machines use a Solid State 128GB drive) is 38% faster, measured with xbench:

2013 and 2012 disk access data.

I suspect the speed increase results from the use of a PCI connection for the SSD in the 2013 machine, compared to SATA3 in the 2012 version. Strangely random disk access is far slower in the newer machine but I have not seen any subjective slowdown. SSDs are nice for fast starts from cold (irrelevant here) and application loading, but if high volume storage is required with a MacBook Air then an external Thunderbolt (costly and very fast) or USB3 (cheap but slower) traditional hard disk drive is called for. Thuderbolt enclosures seem to start at $500+, a price point which will ensure they do not gain mass market acceptance. USB3 enclosures, like the Mediasonics I use for movie storage, run $100 for a 4-bay box. However, neither of my two Mediasonic boxes is seen by the 2013 MBA, whereas the 2012 was fine, so it looks like Mediasonic will have to issue a firmware upgrade. USB2 works fine with both, and both have the latest circuit boards.

The perpendicular Magsafe2 power connector continues over from the 2012. This is most certainly not an improvement on the right-angled MagSafe1 used in the 2010 model which had a far stronger magnet. The current connector is dislodged far too easily, but Apple has refused to listen to its users, not for the first time.

There is one small error in Mountain Lion on this machine. If you have multiple apps open and quit one, the menu bar disappears until any other app is clicked. Probably an error in the kernel which, I assume, has been modified to work with the new Haswell CPU. Not a big deal.

There’s really not much more to say. For $1,000 with a high resale value, the cost of ownership is low, the machine is as light and robust as can be, and is arguably the best bang for the buck in any laptop currently on the market. Resale value one year hence will be around $700, making the annual cost of ownership just $300.

The Good:

• Runs cooler and faster than the 2012 model
• $100 cheaper than the 2012
• Very well made and robust given how slim it is
• Doubled battery life compared with the 2012 model
• Fast 128GB SSD
• Excellent Intel HD5000 graphics processor
• Retina Display is not missed in an 11″ screen
• Wake from sleep is much quicker than in 2012
• No Windows OS. Masochists can run Windows using Boot Camp or aftermarket software
• Decent speakers for its small size
• Full sized, backlit keyboard
• Fine machine for Lightroom and Photoshop, though plugging in a larger display really helps
• Familiar mechanical design has shown no major weak points over the past few years
• Excellent resale value. Compare with any Windows laptop

The Bad:

• Wretchedly weak magnet on the Magsafe2 power plug
• Two finger touchpad scrolling is noticeably jerky. 2012 model was perfect in this regard **
• Status bar at top of screen disappears when an application is exited
• SDXC card reader available on the 13″ model only
• You will have to buy two – one for your spouse

** I tracked down the cause of this. On my 3 display desktop I use an app named Mouse Locator which throws up a big green circle where the cursor last was if you ‘lose’ it. That app migrated over to my MBA years ago when I migrated all my apps over from the big machine. Disabling this app (in System Preferences) and restarting made the jerkiness go away. The app is not required on the MBA’s small screen so no loss.

Kaizen at work.

‘Kaizen’ refers to the Japanese concept of making a good machine then continually improving it. You can see it in Japanese cars where certain brands like Lexus command extraordinarily high repeat purchase rates. When you have owned one you keep coming back for more because you know that what was already very good is now even better.

The 2013 MacBook Air – appearance unchanged from 2012.

And so it is with Apple’s MacBook Air, the third version of which I will be receiving next week, the 2013. I reviewed the 2012 here.

That was barely 12 months ago so why upgrade? First, as a job related expense, the upgrade cost to me is pretty much zero. Used MBAs hold value well and I’ll net $700 on the old one. Second, the improvements in the 2013 model – I’ll be getting the 11″ version yet again – are far from trivial, including:

• Battery life up from 5 to 9 hrs (meaning from 4 to 8 hrs in real world use)
• Cooler running and lower power consumption Haswell i5 CPU
• Greatly improved graphics from the new HD5000 Intel integrated GPU
• Faster SSD now connected using PCIe rather than SATA – an industry first
• $1,000 for the 128GB SSD version compared with $1,100 a year ago
• The first computer with 802-11ac wifi

The big one is battery life and while Apple claims the credit for that it results from the use of Intel’s exciting new Haswell CPU which dramatically cuts power consumption. While the new CPU appears slower at 1.3GHz compared with 1.7GHz for the 2012 model, in practice the Turbo mode – automatically invoked when needed – doubles the speed to 2.6GHz and early Geekbench tests suggest the speed is identical to its predecessor.

As usual I’ll test the machine using Lightroom and Photoshop and will report back in Part II. I expect only improvement over the already very capable 2012 version which runs both apps fine if not super fast.

Meanwhile, a word on the new 802-11ac wifi, an industry first. You will need to buy a new router and Apple obliges with the latest Airport Extreme at the same $200 asked for the old version. Both computer and router are backwards compatible with 802-11a, b, g and n so a new router is only required if 802-11ac works in your environment. The new technology claims to seek out your computer’s location, speeding throughput.

Apple’s new router looks every bit as inept as the new MacPro as regards form factor, and I’ll wait for the likes of AnandTech to test real world speed before deciding whether to upgrade my now ancient single-band Airport Extreme.

2013 Airport Extreme, waiting to tip over.

The tippy looking shape suggests either Velcro is called for or that the device is placed horizontally. Whether the latter orientation affects antenna function remains to be seen.

Apple did not announce a Retina Display version of the MBA and nor do I expect them to. That would simply cannibalize the MacBook Pro RD and there would be little to choose on pricing. Further, current battery technology would not deliver useful life with the MBA’s thin chassis when used with the power hungry Retina Display.

Apple has shown time and again that it can do truly dumb things – the Lisa, the Cube, the Newton and now the new MacPro – but they are skillfully applying kaizen to their fine MBA product.

Part II, with performance measurements, is here.

The jury has left the building.

The old saw in banking has it that when you owe your local bankster $1,000, he owns you, but when you owe him $1 billion, you own him.

The last great iMac, the G4. Conceived at a time of great crisis.

It’s a lesson that the Serial Apologizer passing as CEO at Apple has never learned. When the Chinese make an organized propaganda attack aimed at Apple for allegedly poor warranty terms and service – ridiculous however you look at it – what does Cook do? He goes cap in hand to his main provider and apologizes. He has fallen into the $1 billion debtor trap, mistakenly believing that the Chinese own him. They do not. Apple owns the Chinese. Concentrating so much production in the hands of one man – the fella in charge in Beijing – was never a wise strategy, any more than concentrating retail lending in the hands of a few US mega-banksters extending credit based on fraudulent loan docs, the while contending that they are too-big-to-fail,is wise. With such concentration comes the need for courageous and robust leadership. The banksters were far smarter than Cook. They used walk away power and totally pulled one over on Uncle Sam. We own you, they said. Let us fail and you go down with the ship.

What is Cook thinking? That Foxconn will lay-off two million Chinese workers if he tells Mr. Xi where to stick it? Please. Maybe Cook needs to bone up on The Man with No Name. Go ahead, make my day. How about a spot of civilian insurrection, pal, should we walk?

Cook, having set three miserable precedents in his dreary catalog of apologia, is now a pushover for any number of bullies who smell fear and weakness. The right response here was “Go ahead, Mr. Xi. Make my day.” You do not bend over to a despot. Now Cook is stuck with that old military acronym. BOHICA. Bend Over, Here It Comes Again. He probably knows more about that than I want to think about.

Now I’m beginning to pine for that old SOB who was Apple, Steve Jobs. When did Jobs ever apologize for anything? When Dot Mac failed miserably he did not go around cap in hand beating his chest and chanting ‘woe is me’. No. Rather, he excoriated the development team for ‘…. letting down everyone at Apple ….’ then fired the guy in charge. Then he fixed it and we got iCloud.

Great businesses do not run on niceness policies, respect for your fellow-man and gentility. They become great by fostering internal and external competition – remember Jobs’s early hatred of IBM? – and inculcating a ‘cream rises to the top culture’. Successful businesses do not crave love or respect. All expect excellence and have at the core of their genetic makeup a protocol which demands winning. Being nice in competition is for losers. ‘Show me a good loser, and I will show you a loser’ as Vince Lombardi bluntly put it.

As a photographer, I very much want to see the likes of Scott Forstall driving Apple to greatness, even if it means his face appears on many dart boards in adjoining offices. People who threaten a CEO accomplish one of two things. The CEO either rises to greater heights, as did Jobs, or the threat is fired as was Forstall’s fate when Cook decided the usurpation risk was too much to bear. Churchill’s struggles to return to power in the 1930s are an apt precursor, weak leaders in Downing Street forever threatened by the firebrand who was finally only appointed at the moment of greatest crisis. An irritant is a requisite for success, not an obstacle to it.

And that’s what Apple needs today. A leader, an irritant, who is prepared to see that the company is already in crisis and a leader who places scant value on popularity. And one who will fire the losers, not the winners. Starting at the top. What Apple needs is …. Steve.

The last great piston engined fighter. Conceived at a time of great crisis.

The seed of Apple’s problems lies in the design office and it’s named Jony Ive, the much applauded designer of all that is thin, thinner and thinnest on Cupertino’s drawing boards. Hence the overheating iMac G5. The overheating iMac Core2Duo. The overheating iMac notebooks. The overheating MacMini. The hard and costly to make iPhone 5. The long time to market and to volume production. The high production costs. And Apple’s problem with China is also Apple’s problem with Ive. They have made him so famous, so indispensable, so adulated that instead of owning him, he now owns them. How do you get rid of an icon and Steve’s best buddy? Meanwhile Apple’s innovation is a day late and a dollar over, damned by ridiculous designs when what most buyers want is function, not form. Like the PowerMac and the MacPro. In other words, machines using reliable, cheap PC parts and the best desktop OS in the business. For more, check out ‘Hackintosh’ in the Sitemap.

Excellence in business is not tea and crumpets. It is war. America and Apple used to be good at that. And wars are won by the strong not by milque toasts who make a habit of bending over.

These need to be asked.

I just watched the snow job that was the purported interview of Tim Cook by one Brian Williams on NBC. It confirmed why I never watch US commercial TV. Williams, new to me and hopefully never to be seen again, is one of those saccharine presenters who gets $10m annually for reading a Teleprompter while looking good. As for Cook, he rivals the hammers in my garage for charisma. These are the questions the sycophantic Williams should have asked:

• Your stock just crashed 28% from $705 to $505, recovered some, then crashed again. There was no news to cause these events and zero communication from you to stockholders. Do you think such lack of communication is appropriate for the CEO of the world’s largest public company?
• You have $120bn cash in the bank of which $80bn is abroad. It earns negligible sums. You have set aside $20bn in tax liabilities on your balance sheet to pay taxes in the event the $80bn is ever repatriated. By leaving the money abroad you are denying the US government and taxpayer $20bn in revenues which is rightly theirs. You can bring the money back, pay the taxes with no effect on earnings and distribute most of the remainder to shareholders. As you have stated, you have no earthly need for that sum of money when your quarterly free cash flow is $4bn. Why do you not do the right thing for America, its taxpayers and Apple’s shareholders and bring the money back onshore, while simultaneously sending a loud message about what constitutes good US corporate citizenship to your fellow CEOs who are denying the US taxpayer over $0.3 trillion in tax revenues?
• You fired Scott Forstall, the father of the NeXT, OS X and iOS operating systems. Do you believe that a stress-free, ‘nice’ culture is more conducive to innovation than one where strong internal competitors drive for excellence?
• Rumors have it that you are going to roll out an Apple TV set. Why would you enter a commoditized low margin business with a decade long replacement cycle and limited sales opportunities for your premium-priced product when none of the content majors wants to play distribution ball?
• All modern smartphones are now ‘good enough’ and many have better screens than yours for less money, making for a harder than ever sale for Apple’s premium priced, telco-financed iPhone. What are you doing about this to compete for the minds and wallets of young, affluent consumers in huge markets like China where you have failed to execute a contract with China Mobile which accounts for over half of Chinese cell phone users, owing to your insistence on a ‘subsidized’ price model?
• Do you think your annual product refresh cycle is optimal in a world where your competitors are on a quarterly upgrade frequency?
• You claim to be innovative and that 80% of current sales are of products which did not exist three months ago. Realistically these ‘new’ products are simply modest refreshes of their predecessors. A smaller iPad, a thinner iMac, a slimmer iPhone, new cases for iPods. When are we going to see some real innovation again from Apple? Apple’s path to future growth is paved with innovative products in new markets commanding high profit margins with high frequency replacement cycles. Do you think you have peaked like Sony, Microsoft, Dell, HP and RIM?
• Products like the iPad and Apple TV will have very long replacement cycles for most users, and at current prices you are going to be increasingly uncompetitive with solid alternatives being significantly cheaper. Price does matter, regardless of what you believe. Why are you not aggressively pursuing alternative product markets with high demand and replacement frequencies to show off your design chops and allow you to maintain 40+% gross margins? Markets like car controls, home appliances, cameras (a market made for Apple’s business model if ever there was one), ‘green’ products, etc.
• Apple seems obsessed with making everything thinner and lighter. Few users care that the new iMac is thinner than its predecessor when repair ease is seriously compromised, the machine is never moved, the user cannot easily reach the camera card slot and needs a separate DVD reader for his discs. Few want an even lighter iPhone. Are you not answering questions which no one has asked while complicating the mass production process and compromising your time-to-market?
• You have placed great prominence on the skills of Jony Ive, your chief designer, as a key man at Apple, rewarding him with a recent promotion. How many people with similar skills are waiting in the wings in the event of the proverbial bus or if Ive concludes that his $125 million fortune is enough and he would rather put his feet up in his new English castle?

Not one of these questions was remotely hinted at in the TV piece. Now do you see why I do not watch US commercial television?

Apple’s idea of innovation. A screen tilted at a ridiculous angle on a near
totally worthless stand at a premium price. Did I mention that it’s thin?

Disclosure: Long AAPL bull LEAP spreads.

Barely acceptable.

A year ago I warned against the MacMini 2011 for photographic use. Modestly powered and horribly overpriced, you could build a far more robust and expandable Hackintosh for less. Much less.

The main changes in the 2012 model are that it’s $200 less for the i5 base model, the cooler Ivy Bridge CPU has replaced the Sandy Bridge and the competent HD4000 integrated GPU drives the graphics. You still need to add a keyboard, mouse and Display Port-to-DVI cable. Buying Apple’s Dual Link (30″ displays) at $99/Single Link $29 is insanity, when you can buy one from Amazon for $12/$10 – I use one with my MacBook Air and confirm it works perfectly. You also need to max out the RAM, the Mini coming with a paltry 4GB of 1600GHz, up from 1333GHz from last year. The removable base plate in the Mini makes RAM swapping easy and Crucial will charge you $85 for 16GB whereas Apple will get $300 from fools. Looks like RAM gouging, an old habit of Apple’s which had gone away for a while, is back.

But the best news about the Mini is that it comes without Apple’s ghastly glossy screen known to every iMac user since 2007. You can have your pick of displays from decent 1920×1280 21.5″ versions from the likes of Assus and Acer at $140 to megabuck 27″ displays where the Dell Ultrasharp U2711 2560×1440 remains the best value at $800. All cheaper than Apple’s glossy 27″ abomination at $1,000.

The other significant enhancement is to replace the chintzy 500GB internal HDD with a $100 128GB SSD to store the OS and applications, which will return a significant increase in operating speed. Forget cockamamie dual internal drive cradles. That will simply make your machine hotter. Use an USB3 external enclosure for the 500GB drive you just removed. Drive replacement in the Mini is a tad tougher than RAM replacement, but reference to the excellent iFixit guide will get you there. Geekbench64 for the 2012 MacMini comes in at 7,500. For comparison my HackPro HP100 comes in at 12,000 with the i5 and 16,000 with the i7, both scores with the older Sandy Bridge CPU modestly overclocked and a five year old Nvidia GTX9800+ discrete GPU. That machine runs cool as a cucumber compared to any Mac. The poor scores of the 2012 Mac Mini are accounted for by the fact that Apple is using the compromised mobile version of the i5 CPU rather than the full desktop version used in my Hack Pro. The same i5 CPU in my 2012 MacBook Air (4GB RAM) comes in at 6,300 or so, for comparison. Bottom line? the performance of the 2012 Mac Mini is on a par with that of a four year old using the three generations old Core2Quad CPU.

AppleCare? Sure, go ahead and pay $149 more to insure the Mini for two more years. Probably a wise move given the egregious out-of-warranty repair costs. The parts in the Hackintosh mostly come with 3-5 warranties, the exception being the Intel CPU which is covered for one year. Then again, I have yet to have anything in my three Hackintoshes fail. Oh! wait, the clips on the Antec Sonata III case’s dust filter fractured and Antec sent me a new one free after some 30 months of service. Toyota reliability.

So $600 + $85 for proper RAM gets you a 2.5GHz Ivy Bridge machine which will work fine with Photoshop and Lightroom but is likely marginal with video processing. For the latter, I would remove the base plate, mount the Mini vertically, and point an external fan at the innards. A 5″ $10 external fan should fit the space nicely and is easily powered off a 12 volt power adapter of which you likely have three dozen in the cardboard box under the stairs. The sub-optimal cooling of the enclosure will be greatly enhanced. For that matter there are even USB-powered fans available for some $12. Forget about trying to upgrade the i5 CPU for an i7. It’s soldered in, and Apple’s $200 premium for the i7 makes no sense.

Typical USB powered 5″ add-on fan.

However, last year’s advice remains sound – for this sort of money and a little effort (and it’s easier every year) a Hackintosh will make for a superior machine in every way except maybe looks. And when you decide to upgrade to an i7 CPU for heavy video processing, lots of internal drives, and so on, the Hack rules. Click on Sitemap->Photography->Hackintosh, above, to learn more.

Alternatives? Nothing could be worse than the new iMac for seriously hard photographic use, and Apple has abandoned the dated and overpriced MacPro. They have made noises about refreshing the MacPro in 2013 but I’ll believe that when I see it.