Tim Cook’s Apple.

Along with blazing innovation – a larger iPad, the failed Apple Watch – what lands in my inbox the other day?

There was a reason Steve Jobs famously remarked that Apple did not do focus groups or customer surveys. The company was not Procter & Gamble, selling dish detergents. His company was in the business of innovation, meaning it told people what they needed – iPods, iPhones, iMacs, Mac Pros, MacBooks – not asking what they wanted.

Now we have a CEO focused on trying to thwart the US government’s attempts – marketing disguised as customer protection – to keep Americans safe while making ever fancier watch bands, as Apple becomes just another mediocre non-growth business.