A subtle and powerful ad.

I love good advertising but it’s not something seen too often, so it was a particular pleasure to spot this in the December, 2011 issue of American Vogue:

There is not one iota of reality here. The chap would be freezing with no coat on, his beloved flat on her rear owing to those ridiculous heels and I suppose they flew to their location given the absence of footprints in the fresh snow.

But the message is powerful – the upward view to some mythic destination, the intense effect of the famous cyan Tiffany box, the vicarious thrill the viewer shares at the moment that is about to be. Wonderfully well done, even if he overpaid by 40% ….