A fascinating interview.

In addition to his fascination with design and form, Steve was a masterful businessman.

His widow, Laurene Powell Jobs, curates the Steve Jobs Archive and has just published a 1996 interview about Steve’s engagement with Ed Catmull and John Lassiter of Pixar and with the Disney Company to create the first ever completely computer generated animated movie. Toy Story would go on to be a huge hit.

There are many great business insights into the great man’s thinking in this interview. For example, he explains how he thought long and hard about compensation design in trying to meld the disparate cultures of Hollywood and Silicon Valley at Pixar: “Hollywood uses the stick – the Contract. Pixar adopted the carrot – Stock Options”.

To see the previously unpublished video click the image below.

Click the image..