Category Archives: Photography

When all else fails, change your logo

Fuji takes a page out of the Kodak playbook.

Here’s the business philosophy statement from Fuji’s web site:

“We will use leading-edge, proprietary technologies to provide top-quality products and services that contribute to the advancement of culture, science, technology and industry, as well as improved health and environmental protection in society. Our overarching aim is to help enhance the quality of life of people worldwide.”

Yet Fuji, when it’s not busy making the world a better place, continues to call itself Fujifilm and seems to think that changing its logo – like the folks at Kodak did recently – will cure all that ails it. Still, I suppose a 95% share of a dead market sounds good to some bean counter somewhere.


Fuji’s thrilling innovation – a new logo

Well at least they were honest. The red bit they added speaks to the results of their film division and looks about to fall off.

Where do businesses get these money wasting ideas?

This just in from Reuters

Better get rid of that black and white film in your refrigerator, racist pig.

From Reuters today:

“Reuters reports this morning that a PlayStation Portable billboard campaign featuring a black-and-white photograph of a lady in powder-white makeup and clothing, grabbing the face of a darkened black lady, is being discontinued by Sony in the Netherlands. Apparently, there were complaints that the imagery – which was designed to show ceramic white, the new color of some PSP models, as competing with jet black – had racist overtones.

…The ad campaign riled California Assemblyman Leland Yee, the National Association for the Advancement of Colored People (NAACP) and a youth civil rights education project called Sojourn to the Past.

Those critics condemned Sony’s use of the racially charged photo to sell a product and said it recalled an age and time when black people were portrayed in minstrel shows.”

Anyone found using black and white film will be pursued by the Bicultural Interdiction Group Offfice Trackingforce (BIGOT), a joint arm of the US and EU governments, and will be subject to prosecution. BIGOT has also requested that all image software manufacturers revise their applications to remove any ‘convert to monochrome’ capabilities, owing to the racially charged nature of such conversions. Those refusing to comply will be subject to penalties which will include being forced to listen to jazz music eighteen hours a day as part of the cultural assimilation process, in addition to the usual monetary fines.

Separately, Apple Computer is expected to voluntarily agree to discontinue both the black and the white versions of its new MacBook laptop computers and will henceforth issue these clad in grey and pink only, the latter for homosexual and lesbian consumers.

Cropping is just a tool

If someone tells you you should only print the full frame of your negative or digital original – run – don’t walk, away.

You hear this sort of thing a lot from academics and pseudo-intellectuals. The Alfred Rosenbergs of the photography world. Sadly, unlike Rosenberg, they remain alive to propound their mealy mouthed tripe in an earnest attempt to earn what modest living their lack of intellect affords them. It goes something like this:

“No great photographic artist every crops his originals when printing, knowing that true greatness in a photograph can only be attained when the original visualization is rendered truly and uncompromisingly on photographic paper. To crop is to destroy the integrity of the creative process.”

Often this codswallop will be followed by a reference to Cartier-Bresson whose prints are so intellectually honest that they often include the surrounding frame of unexposed film. What art. What genius.

What utter rubbish.

Given that the sole purpose of an art photograph, as opposed to a commercial one, is to provide aesthetic satisfaction for the viewer, it is irrelevant whether the spectator sees all of the frame or just a slice. The only thing that matters is that the photograph works.

Here’s a snap I took in one of the great public squares of Paris. Yes, you can check the dimensions – all of the original 24mm x 36mm of the negative is faithfully preserved.

Crossings. Paris 1977. Leica M3, 35mm Summaron. TriX/D76

Three crops follow.

In the third crop I also removed three people in Photoshop. Just didn’t like the way it looked.

Now pretend that you never saw the full frame original. Who is to say that any of the crops is better or worse? The reality, of course, is that the photographer should crop for effect and choose the best possible crop to display his art work.

The academic rule is even dumber when you think that the same effect can be largely accomplished by simply placing a longer lens on the camera. I print it full frame using a 90mm lens on the camera versus cropping from the original taken with a 50mm lens. No difference, maybe except for definition and grain. But the first picture is sacred as it is uncropped, whereas the latter is garbage as I broke a cardinal rule of academia. Doesn’t work, does it?

What with all that burning, dodging and special chemistry he used, you wonder how Ansel Adams ever got past these academics. They probably mistook darkroom technique for great photography. In one respect you can think of Adams as the Greatest Cropper of all. How different is cropping, after all, from selective exposure in the darkroom? Both have as their intent the removal of unwanted features or effects. So, for that mattter, why not remove things, as I did in the third crop above, to make the result better?

All of which goes to confirm that Those Who Can – Crop, whereas Those Who Cannot – Teach.

Crop away. Keep cropping until it looks good or move onto the next original. And if you really want to fool them, why not add a frame depicting the unexposed film, with film manufacturer of choice, in Photoshop. How intellectually dishonest of you.

You will be in good company. The great photographer Brassai thought nothing of using one original to craft two or three pictures.

Hyper-wide candids

When you are that close you become invisible.

Having long been a fan of ultra-wide angle street photography, after many enjoyable years with a 21mm lens on my Leica, it seemed only natural to extend this approach to the realm of the hyper-wide world. That’s the result when using the Canon 15mm full frame fisheye lens on the 5D, augmented by the ImageAlign Photoshop plug-in I have explained in detail before. This plug-in removes objectionable fisheye lens barrel distortion.

The basic premise is that the man in the street has no idea what a fisheye lens does, especially when it come to reducing subject to camera distance if a frame filling picture is required. You can basically be pointing your camera almost directly at the subject and the latter will blithely assume you are photographing something over his shoulder. So proximity confers a level of invisibility unavailable to those using lenses in the 28-50mm range. Use anything longer and you also lose that involved, up close, candid feel.

The small, inconspicuous appearance of the fisheye adds to the stealth factor, an attribute no big honker super-wide zoom can claim. Finally, blanking out all those maker’s advertisements on your camera with some electrical tape makes sure you don’t scream ‘Canon’, or ‘Nikon’ or whatever for the whole world to hear and see.

To illustrate, here are four pictures taken yesterday in one of California’s many beach cities, Pismo Beach. The subjects were mostly within 1-2 feet of the lens.


All images taken on a Canon EOS 5D, 15mm Fisheye, Image Align.

What fun! Certainly the extremely wide view does the young woman’s legs no harm in the last picture.

A plug-in for filmies

Now retro-tech can make your work look like Sarah Moon’s.

First I should explain that ‘filmie’ is a new noun used to describe those poor boobs who mourn the passing of film. They rue the passing of a tired technology, messy chemicals and a medieval production cycle. So if you are a filmie, read on. Indeed, I might be mistaken for one of those twits with all those recent ramblings about Kodachrome.

Back in the Sixties, French photographer Sarah Moon discovered Ansco’s GAF500 color film. Nominally rated at 500 ASA – it was actually a bit slower but the marketers got to it first – it made over-exposed and over-developed TriX look fine grained by comparison. The film was very low contrast so everything looked sort of …. filmy, if you get my drift. Had it been around in Georges Seurat’s day he would have put down his paint brush, shaken off incipient carpal tunnel, and used a camera instead.

Seurat does GAF500. Or was it the other way around?

Sarah Moon does Seurat

Moon was working for Pirelli doing their calendar when she took the above; someone at Pirelli decided mechanics preferred their women blurred and grainy so they retained her to do the photography. I confess I have yet to meet such a mechanic, but maybe they are all French?

GAF500 has been unavailable for decades and the original slides made with it will long since have faded. I took a roll to Paris once and confirmed what Georges and Sarah knew. It was a great film.

Pindelski does Seurat. Eiffel Tower, Leica M3, 35mm Summaron, GAF500

Well, I’m obviously not the only filmie around as a company named Alien Skin (What? Hard to think up a less appealing name) has come up with a product named Exposure which, they say, will allow your digital pictures to look as if they were taken on GAF500. Or Kodachrome. Or lots of other emulsions. Now at $100 I’m not rushing out to buy it, but it’s nice to know that if I ever get another GAF500 urge I can indulge in grain excess using this product. The demo is fully functional for thirty days, by the way.

Pindelski does Moon. Pentax 6×7, Kodachrome, Alien Skin’s GAF500 conversion

And here’s a babe in monochrome:

Pindelski does Bailey. Alien Skin’s TriX conversion

I actually think I like the ‘Cross Processed Agfa Optima’ version:

Pindelski does drugs. Alien Skin’s Agfa Optima conversion

Finally, the glamor lighting version.

Alien Skin’s glamor lighting conversion

Fair’s fair. The AS people (oh! dear) do that one really well.